User Experience Design

User Experience Design

Google Internship Project

Google Internship Project

01.

Role

Role

UX Designer

UX Designer

Type

Type

Application Project 

Application Project 

Year

Year

2019

2019

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Design Exercise

Design Exercise

Design a digital billboard experience to welcome incoming students and their families. These will be displayed on various screens on campus, and will show orientation information, advertise student organizations and events, and include delightful moments of school branding. Create three motion sequences that will be looped, transitioning between the different types of content.

Design a digital billboard experience to welcome incoming students and their families. These will be displayed on various screens on campus, and will show orientation information, advertise student organizations and events, and include delightful moments of school branding. Create three motion sequences that will be looped, transitioning between the different types of content.

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Royal Academy — Antwerp

Royal Academy — Antwerp

General Idea / Information

General Idea / Information

I’m Max Inzinger, I’m 19 and I study Graphic Design at the Royal Academy of Fine Arts in Antwerp. My digital billboard experience for this design task is tailored to the academy and based on its official branding and colors.

I’m Max Inzinger, I’m 19 and I study Graphic Design at the Royal Academy of Fine Arts in Antwerp. My digital billboard experience for this design task is tailored to the academy and based on its official branding and colors.

Process

Process

Every task begins with writing down ideas after reading the initial description and doing some very rough sketches (that probably only make sense to me) in order to be able to see if it’s worth/possible to implement my ideas. Throughout the task, I add/remove ideas to/on this list and elaborate those clearly where I’m afraid I wouldn’t understand them later on anymore.

Every task begins with writing down ideas after reading the initial description and doing some very rough sketches (that probably only make sense to me) in order to be able to see if it’s worth/possible to implement my ideas. Throughout the task, I add/remove ideas to/on this list and elaborate those clearly where I’m afraid I wouldn’t understand them later on anymore.

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My initial ideas, a.o. inspired by the candidate questionnaire

My initial ideas, a.o. inspired by the candidate questionnaire

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After this first step I researched the academy’s official color palette and fonts (created by Antwerp-based design studio Vrints-Kolsteren) - Stanley & Neue Haas Unica - during my design process however, I decided against using Stanley as I found the difference in contrast too little to be nicely distinguishable and chose Heldane instead. All colors are developed for screens and therefore taken out of the RBG gamut.

After this first step I researched the academy’s official color palette and fonts (created by Antwerp-based design studio Vrints-Kolsteren) - Stanley & Neue Haas Unica - during my design process however, I decided against using Stanley as I found the difference in contrast too little to be nicely distinguishable and chose Heldane instead. All colors are developed for screens and therefore taken out of the RBG gamut.

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Overall Design

Overall Design

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Sequence Nº1

Sequence Nº1

Due to the big selection of programs at the academy available, I decided to make not one but two designs for the most popular classes: Fashion and Graphic.

Due to the big selection of programs at the academy available, I decided to make not one but two designs for the most popular classes: Fashion and Graphic.

Problems

Problems

Although I had a clear concept and already knew what I wanted at an early stage, I encountered several problems particularly regarding text readability. As stated earlier, it was rather hard for me to distinguish the academy’s official font Stanley from Neue Haas Unica, especially when it came to headings and body text. Now, this might be due to the fact that my eyesight is not the best or because Stanley is only available in font-weight: regular, yet I thought (and still think) it was a safe bet to take something with more modulation, something more serif.

Also, alignment and arrangement of text were sometimes troublesome especially with Sequence Nº1 sequence (see later). For best readability, I tried to avoid position jumps of text and unnatural elements (such as the underline after the y — see below) and arranged it in the most natural way possible — alphabetically.

Although I had a clear concept and already knew what I wanted at an early stage, I encountered several problems particularly regarding text readability. As stated earlier, it was rather hard for me to distinguish the academy’s official font Stanley from Neue Haas Unica, especially when it came to headings and body text. Now, this might be due to the fact that my eyesight is not the best or because Stanley is only available in font-weight: regular, yet I thought (and still think) it was a safe bet to take something with more modulation, something more serif.

Also, alignment and arrangement of text were sometimes troublesome especially with Sequence Nº1 sequence (see later). For best readability, I tried to avoid position jumps of text and unnatural elements (such as the underline after the y — see below) and arranged it in the most natural way possible — alphabetically.

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Alignment problems due to variation in letter and underline size

Alignment problems due to variation
in letter and underline size

Closing Words

Closing Words

What I tried to keep in mind while designing is the academy’s branding and recognizability which is also why the university’s logo and the logo of its parent organization Artesis Plantijn Hogeschool Antwerpenare shown almost constantly. Regardless of which campus the spectator is in and if the viewer has been to another campus or not, they should feel like the billboard experience is part of the academy. Slightly different, a little bit of variation not only in content but also in colors, style and movement, but still part of the whole.

It is worth mentioning that some movements, particularly with larger text, have been sped up for the purpose of making it more interesting to see online; text would, of course, be visible for a longer period of time in a real life.

What I tried to keep in mind while designing is the academy’s branding and recognizability which is also why the university’s logo and the logo of its parent organization Artesis Plantijn Hogeschool Antwerpenare shown almost constantly. Regardless of which campus the spectator is in and if the viewer has been to another campus or not, they should feel like the billboard experience is part of the academy. Slightly different, a little bit of variation not only in content but also in colors, style and movement, but still part of the whole.

It is worth mentioning that some movements, particularly with larger text, have been sped up for the purpose of making it more interesting to see online; text would, of course, be visible for a longer period of time in a real life.

Final Designs

Final Designs

For reasons of visual overload autoplay is disabled on the main designs, simply click on those videos that start playing immediately.

For reasons of visual overload autoplay is disabled on the main designs, simply click on those videos that start playing immediately.

Sequences

Sequences

Real Life Setting

Real Life Setting